Revenue and profit are in every report. The decisions, though, usually turn on the numbers
nobody bothers to work out.
01Customer acquisition cost — and how long it takes to earn back
02Customer lifetime value
03Contribution margin by product or service
04Cash runway, in months
05How many days it takes to get paid
06How many days you take to pay suppliers
07How much revenue rides on your top few customers
08Real project profitability versus what you quoted
09The revenue point where the month breaks even
10Recurring revenue as a share of the total
11Revenue and profit margin per employee
12What a price change actually does to your margin
We won’t hand you dozens of metrics. Together we pick the five to seven that actually move
decisions in your business, and those go into the monthly report.